History of the Trump Plaza Casino
The Trump Plaza is one of two hotel/casinos operated by Trump Entertainment Resorts, the other being the Trump Taj Mahal, with both Trump casinos sitting on prime real estate on the AC Boardwalk they are among the best known casinos in the city –although the Trump name doesn’t hurt the brand either.
The Trump Plaza is best known for hosting some pretty high-profile sports events over the years, and while it’s now indistinguishable from the other older AC casinos, Donald Trump’s original vision for the property was a swanky high-roller destination –a something that many casinos have attempted to pull off in Atlantic City over the years, almost always with tepid results.
Originally constructed in the early 1980’s by Harrah’s and Donald Trump, the Trump Harrah’s Plaza opened its doors to the public in 1984, and went through some rough early stretches that eventually led to Trump buying out Harrah’s and rebranding the property as the Trump Plaza in 1989.
Since 2011 the casino has been rumored to be on the market and a potential sale to the Mureulo Group in 2013 for a reported $20 million was nearly a done deal. However, by this time it had become clear that online gaming was coming to New Jersey, which may have led to trump Entertainment not putting their full heart into the deal, and in the end Trump Entertainment was unable to secure a release from their mortgage and the deal was nixed.
Trump Plaza’s plans for Online Gambling in New Jersey
For their New Jersey online gambling site Trump Plaza has entered into a partnership with Betfair that will see the European gaming giant provide the Trump Plaza with their online gambling platform.
On October 17th, 2013 Trump Plaza’s online gaming permit was approved by the New Jersey Division of Gaming Enforcement (DGE) and on the same day Betfair started hyping their impending New Jersey marketing campaign, which they are dubbing, Let’s Play NJ.
Trump Plaza and Betfair were approved for a transactional waiver on November 8th, and on November 21st the partnership was given the go-ahead by the New Jersey DGE to participate in the five-day soft launch trial.
Betfair and Trump Plaza will launch at least two online gaming sites, LetsPlayNJ.com and BetfairNJ.com, and in addition to the websites several social media accounts have been spawned to help advertise the sites: @BetfairNJ on Twitter and BetfairNewJersey on Facebook.
After a successful soft launch period, Betfair and Trump Plaza went live with their online casinos, BetfairCasino.com and VirginCasino.com on November 25th, 2013.
Live Poker at Trump Plaza
The Trump Plaza does not have a brick & mortar poker room, although the property does offer a wide variety of table poker games such as 3-Card-Poker, Let-it-Ride, and 4-Card-Poker. The Trump Plaza’s sister site, the Trump Taj Mahal (often called simply “The Taj”) is one of the biggest poker rooms in the city.
Should Betfair or Trump Plaza choose to do so, they could open a poker room at the casino in the future. This blending of online and live poker has been put into place by Pokerstars at the Hippodrome in London, and by Partouche casinos in France, and seems to be the new trend in marketing efforts –combining the two worlds with cross promotions that bring online players to the company’s brick & mortar locations for major poker festivals, and promotes their online offerings to their brick & mortar customers.
Photo Credit: Photos Courtesy of the Atlantic City Convention & Visitors Authority.